This viral content launched a new Sony mobile, allowing our audience to prank their friends in the run up to Halloween.
The film suggests there is a ghost in a disused hospital. However, after watching the ghostly film, the ghost then calls the viewers mobile.
Scary? We thought so and so did many 30,000+ unsuspecting people who got the call (it was so ‘viral’ our phone client ran out of money to make more calls).
A few print ads and collateral launching more new phones.